Time of Day Pricing

Our optional Time-of-Day Pricing Plan enables you to take advantage of lower electric rates during the “off-peak” hours: late in the evening, overnight and all weekend. “Off-peak” hours are those when overall demand for electricity is at its lowest.  We can offer you lower electric rates during off-peak hours because our costs as a utility are typically lower at those times. During times of high demand for electricity, we usually pay more for power, because we need to use more expensive power supply resources. During off-peak hours, we can supply power to all our customers more effectively. The Time-of-Day Pricing Plan rewards you with a discount for helping to spread the demand for electricity more evenly over each 24-hour period.

There is no cost to sign up for Time-of-Day pricing, and participation is simple. If you choose this plan, we ask that you remain on it for a minimum of one year so that you can properly assess your savings. To get started, call us at 262-375-7650.

Click on the TOD brochure for more information. Please note that the brochure is set up as a 3-panel, 2 sided document.